Finam
Finam
Re-branding
About
FINAM COUTURE is a versatile unisex fashion label that specializes in cultural wear for both adults and children. With a strong emphasis on celebrating diversity and heritage, this brand offers a wide range of clothing and accessories inspired by various cultures and traditions. Their designs seamlessly blend traditional and contemporary elements, creating a unique and stylish fusion that appeals to an inclusive customer base.
The Brief
Finam was on the cusp of an exciting transformation. In response to the evolving market dynamics and a desire to reach a more discerning, contemporary audience, the company embarked on a mission to reimagine itself. We had a task to rebrand, breathe new life into the business, and craft a fresh, captivating image that would resonate with the sophisticated and modern customer base the client aimed to captivate.
Research
The primary information was gathered through phone interviews while the secondary information was sourced from reputable fashion brands
Design Process
The design process starts with illustrations and sketches. During this initial stage, we incorporated insights from research and drew inspiration from various sources that are relevant to each project. These elements serve as the foundation for sketching icons, selecting appropriate fonts, and establishing a complementary brand color scheme.
Result
Just like the brief required, we were able to create a modern and more attractive identity for the brand. This brand now has a unique contemporary identity it can completely own and present at different touch points.
