MedPac
MedPac
Branding
About
MedPac is a healthcare provision company, whose main purpose is to contribute to the prevention, diagnostics, treatment, and management of various medical conditions.
The Brief
MedPac's target audience is people seeking quality healthcare services, prioritizing convenience, affordability, and personalized care. MedPac aims to reduce the long wait times, inadequate care, and high costs of conventional hospitals.
Research
The primary information was gathered through phone interviews while the secondary information was sourced from reputable sources.
Design Process
The design process starts with illustrations and sketches. During this initial stage, we incorporated insights from research and drew inspiration from various sources that are relevant to each project. These elements serve as the foundation for sketching icons, selecting appropriate fonts, and establishing a complementary brand color scheme.
Result
Just like the brief required, we were able to create a modern and more attractive identity for the brand. This brand now has a unique contemporary identity it can completely own and present at different touch points.
